Hateful memes have emerged as a significant concern on the Internet. Detecting hateful memes requires the system to jointly understand the visual and textual modalities. Our investigation reveals that the embedding space of existing CLIP-based systems lacks sensitivity to subtle differences in memes that are vital for correct hatefulness classification. We propose constructing a hatefulness-aware embedding space through retrieval-guided contrastive training. Our approach achieves state-of-the-art performance on the HatefulMemes dataset with an AUROC of 87.0, outperforming much larger fine-tuned large multimodal models. We demonstrate a retrieval-based hateful memes detection system, which is capable of identifying hatefulness based on data unseen in training. This allows developers to update the hateful memes detection system by simply adding new examples without retraining, a desirable feature for real services in the constantly evolving landscape of hateful memes on the Internet.

Hateful memes have become a significant concern on the Internet, necessitating robust automated detection systems. While Large Multimodal Models (LMMs) have shown promise in hateful meme detection, they face notable challenges like sub-optimal performance and limited out-of-domain generalization capabilities. Recent studies further reveal the limitations of both supervised fine-tuning (SFT) and in-context learning when applied to LMMs in this setting. To address these issues, we propose a robust adaptation framework for hateful meme detection that enhances in-domain accuracy and cross-domain generalization while preserving the general vision-language capabilities of LMMs. Analysis reveals that our approach achieves improved robustness under adversarial attacks compared to SFT models. Experiments on six meme classification datasets show that our approach achieves state-of-the-art performance, outperforming larger agentic systems. Moreover, our method generates higher-quality rationales for explaining hateful content compared to standard SFT, enhancing model interpretability.

Hateful memes have emerged as a particularly challenging form of online abuse, motivating the development of automated detection systems. Most prior approaches rely on direct detection, producing only binary predictions. Such models fail to provide the context and explanations that real-world moderation requires. Recent Explain-then-Detect approaches, using Chain-of-Thought prompting or LMM agents, perform worse than simple SFT baselines, and even advanced post-training methods such as GRPO fail to close the gap. Our analysis identifies two key issues of such systems: important policy-relevant cues such as targets and attack types are not hypothesized by the model as a likely explanation; and the binary reward signal is insufficient to guide reasoning. To address these challenges, we propose ExPO-HM (Explain-then-Detect Policy Optimization for Hateful Memes), inspired by the training and evaluation process of human annotators. ExPO-HM combines SFT warmup, GRPO with curriculum learning, and Conditional Decision Entropy (CDE) as both metric and reward for reasoning quality. Across three hateful meme benchmarks, ExPO-HM achieves state-of-the-art performance on binary detection, fine-grained classification, and reasoning quality, with up to 15% and 17% F1 improvement over the GRPO and DPO baselines, respectively. By moving hateful meme detection from simple binary alarms to explanation-driven detection, ExPO-HM provides accurate, interpretable, and actionable moderation support.